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How to Podcast: Getting to Episode 100



Podcasting Class

Amon thought it would be a good idea to create a “How to Podcast” episode as a give back. This episode covers the basics, obstacles and culture of podcasting.

Interested in starting a podcast? This episode is for you.

Subscribe, Rate and leave on Comment on Apple Podcasts here: New York Said

Show Notes

  1. Getting to Episode 100: An Informal Podcasting Class – Show Notes Episode 101 – this time it is Juan and Amon sitting down to discuss all things podcasting.
  2. Take 3
  3. NY Weather
  4. What did it take to get to 100 episodes?
  5. Press play and get some help
  6. Shake Shack
  7. Nino Brown Thanksgiving give-back
  8. What is RSS?
  9. What is a podcast host?
  10. Social Media
  11. Heavy lifting happens in the beginning
  12. I listened to all the podcasts in the top 100 podcasts
  13. Fonts are important
  14. You want to get it right in the first time
  15. Show Notes are really important
  16. Pay attention to the details
  17. It’s a marathon- Juan Quote
  18. Rinse, Wash, & Repeat
  19. Be careful when you start messing with your brand
  20. Cover art can change but remember it is a brand
  21. This American Life New Website and App
  22. Parlez-vous American? (An article on the brand redesign of the This American Life Logo done by Erik Jarlsson)
  23. Blue Note: 75 years of the coolest visuals in jazz | Music | The Guardian
  24. “In advertising people have to understand what you are doing in 15 seconds.” Amon Focus
  25. How Drunk will this get me?
  26. Blue Note: Album Cover Art Paperback Book – October 1, 2002
  27. So You wanna start a podcast…
  28. B & H
  29. First thing I do is I click the worse reviews, first. Amon Focus
  30. Why Do you Want to Do This?
  31. Not a lot of stamina?
  32. You got to do more than ‘good enough’
  33. Episode 1 starts after 5 years unless you are connected to a great network like NPR, Loud Speakers Network, Gimlet Media, Wildfire Radio….or you’ve written a New York Times Best Seller and you are starting from scratch well…
  34. You will develop a workflow and a signature (sound) and that usually happens in 1-2 years
  35. “Presentation is everything.” Juan Quote
  36. You need to know what your show is about and who your audience is
  37. NewYorkSaid’s audience is likes to hear stories about the New Yorkers and their stories
  38. What was in that sandwich Juan?
  39. “Time is the most important commodity you have in your life.” Amon Quote
  40. Serial Podcast
  41. Scarface Film
  42. The Heisman Trophy View
  43. The Butterfly Metaphor For Change
  44. Giants with running head starts
  45. Sundhe Moses Episode 90 (New York Said Episode)
  46. Drink Champs (Podcast)
  47. Combat Jack Show (Podcast)
  48. 2017 Year End Review with Juan Sanchez (New York Said Episode)
  49. $150 a month
  50. If you want to curse then you need to get familiar with the red “E
  51. The Keys and Reeds of Grammy award-winning artist Casey Benjamin aka DJ Stutzmcgee (New York Said Episode)
  52. The Hearst Tower in Manhattan
  53. Bob Mankoff of Esquire share his experiences at The New Yorker and being a Cartoonist (New York Said Episode)
  54. Jay-Z we’d love to interview you
  55. Solocasts (podcasts mentioned in this section about podcast formats)
  56. Creative Pep Talk
    Halftime Talks
    Sleep With Me
  57. Nonfiction Narrative Storytelling
  58. Dirty John
    This American Life
  59. The majority of podcast listeners come from Apple Podcasts
  60. No Chance Music thanks for the illest drop ever J
  61. Beyonce uses what mic?
  62. SHURE SM58
  64. What is gain?
  65. Fathead amplifiers
  66. Zoom H5 Recorder
  67. Panasonic Batteries
  68. LuxPro Batteries
  69. Anker Battery Pack
  70. Jays Headphones
  71. SanDisk 16G Memory Card
  72. Lowepro DSLR Camera Bag
  73. think Tank Camera Bag
  74. Make sure you look like you got your ish together if you are doing mobile recordings.
  75. Adobe Audition – This is what Amon uses for audio editing and is highly recommended
  76. Audacity
  77. ProTools
  78. GarageBand Audio Editing Video
  79. Reaper
  80. Treat your practice guests like you would if you were interviewing Oprah
  81. Record multi tracks
  82. Diego talks Homelessness, K2, Evil Books, Opioids, Crack and Heroin (New York Said Episode)
  83. Keisha “TK” Dutes shares the Secret to Podcasting, Radio and Building an Audience (New York Said Episode)
  84. Make sure you push record.
  85. Cey Adams talks Def Jam, Logos, Album Covers, Giving Back, Paintings and Murals (New York Said Episode)
  86. “I can make someone sound like Martin Luther King, Jr.” Amon Quote
  87. How much you care comes through in the edit.
  88. Like, you know what I mean, gum sounds, long pauses, coughing, etc. – Edit that out!
  89. What is a Wav file and how does it differ from an MP3 file?
  90. What the heck is audio sweetening?
  91. WAV founds are not meant to be streamed.
  92. Exporting in a 192 kbps MP3
  93. You need to know where to get your royalty free music because if it is top 40 you will get flagged.
  94. Radiojungle
  95. Musicbed
  96. Audio teasers are good things when promoting and the audio teasers gives guests insight that it is about to be lit
  97. How I Built This with Guy Raz (Podcast)
  98. Auphonic (good for audio leveling)
  99. Mental Health, Fasting, Philosophy and Spiritual Practice with Conscious
  100. Every guest should have a project file
  101. Getting Guest on the Show – start with your friends and family
  102. Concise cold emails.
  103. Website must look professional.
  104. When you are respected to get the “no”.
  105. Understanding connections when it comes to guests.
  106. Alexandra Estevez on Ink + Character + Survival + Eats & Music
  107. TAKI 183 talks the History of Graffiti Culture, Classic Cars and the Future of Street Art
  108. The spider web
  109. Libsyn is who we use to host our podcasting
  110. Show Notes are very important.
  111. Yoast SEO
  112. It pays to be popular.
  113. The Tim Ferriss Show
  114. Drink Champs The Brilliant Idiots Podcast (Charlamagne)
  115. Bill Burr Monday Morning Podcast
  116. Be consistent.
  117. Get provocative and controversial.
  118. Timothy Roquemore (Shoe Collection website)
  119. Ink48
  120. Gorilla Coffee
  121. Relationships matter.
  122. What book is Amon talking about?
  123. Word of Mouth matters
  124. WordPress
  125. Dropbox
  126. Just don’t look at stats in the beginning
  127. 10 is the magic number
  128. Juan is a good guy!
  129. A Conversation about Podcasts, Books and Music (Juan and Amon Kicking It)
  130. Cigars, Jumping Ramps, TAKI 183 with Juan Sanchez Juan’s First New York Said Podcast Episode
  131. There are many New York Said episodes mentioned in this show visit for episodes mentioned.
  132. 1400 pixels by 1400 pixels  or 3000 pixels or 3000 pixels– Cover Art
  133. This is the giving episode

12 Basic Steps to Publishing your First Podcast Episode

  • Get some Microphones and an Audio Recorder
  • Figure out what You want to Talk About
  • Find a Podcast Host
  • Make the cover art for your show
  • Record an Episode
  • Edit the Episode
  • Upload the edited episode to the Podcast Host
  • Submit your RSS Feed (Real Simple Syndications) to Apple Podcasts
  • Create the Show Notes for the Episode
  • Publish it
  • Share it
  • Rinse, Wash, Repeat

Stuff to Think About Before You Start

  • This is not to discourage but there is nothing easy about podcasting.
  • Even the most basic of podcast take a lot of work especially if you don’t have a team to assist.
  • Why do you want to do this? Do you really want to do this?
  • Can you commit to about 2 Years? Your 1st real day of podcasting starts after 5 years. If you’re really looking for show notoriety.
  • Who is your audience?
  • What is your purpose?
  • What do you want your impact to be?
  • Why should people listen to your show?
  • Are you going solo, co-costed, round table?
  • Do you have time for this?
  • Are you good at problem solving?
  • Business or Pleasure?
  • Where will you record?
  • Do you have the personality for it?
  • Know that you’re competing against big money and big media
  • What will you talk about?
  • How long will each episode be?
  • Will it just be you?
  • Will you being interviewing people?
  • Will you have a co-host or round table style? Frequency: Will it come out, once week, twice a week, daily?
  • Do you have audio recording experience?
  • Do you know how to edit?
  • Will your show be indoors or outdoors?
  • Do you have have a extra $150 (Approx.) a month for hosting & software?
  • Do you know photoshop or graphics software?
  • Can you write?
  • Are you web savvy? Build a site? Customize a site? Update a site?
  • Are you up for being ignored a lot? Are you easily discouraged?
  • Do you have a space to record? Is it quiet?
  • Do you have decent photography skills? IG, Facebook, Twitter, & Facebook?
  • What is your personal life like?
  • Will you cuss?
  • Will this be in person or over Skype?
  • Choose a Category: Arts, Business, Comedy, Education, Games & Hobbies, Health, Music, Society & Culture, Technology

Podcast Formats

  • Podcast Formats Interview shows – Combat Jack, Tim Ferris
  • Conversational show (Round Table) – Joe Budden, NYS Year in Review
  • Educational shows – (Teach you something) How I Built This
  • Solo-casts – (Just you.) Lore, Creative Pep Talk, Half Time Talks, Hardcore History, Sleep With Me
  • Nonfiction Narrative Story-Telling – Serial, The Daily, Dirty John, Crimetown, This American Life


  • Shure SM58 Handheld Dynamic Vocal Microphone ($100) – Windscreen ($8)
  • Heil Sound PR 40 Dynamic Cardioid Studio Microphone ($310) – Windscreen ($13)
  • Sennheiser MKH-416 – Short Shotgun Interference Tube Microphone ($1,000)
  • Mogami Gold Studio XLR Male to XLR Female Studio Mic Cable – (6′) Feet ($45)
  • TRITON AUDIO FetHead In-Line Microphone Preamp ($90)
  • Zoom H5 Handy Recorder with Interchangeable Microphone System ($270) H6 ($350)
  • Panasonic Eneloop Pro Rechargeable AA Ni-MH Batteries with Charger ($27)
  • Anker PowerCore 10000, External Batteries ($30)
  • Jays a-JAYS One Professional In-Ear Earphones ($42) Tangle Free
  • Auray TT-6220 Telescoping Tabletop Microphone Stand ($12)
  • Long Arm and a Large spring clamp – Dinkum ($37) – Wimberley ($45)
  • Lowepro DSLR Video Fastpack 250 AW (Black) ($80)
  • Think Tank Photo Airport Advantage Roller Sized Carry-On (Black) ($250)
  • SanDisk 16GB Extreme UHS-I SDHC Memory Card ($11)

Audio Editing Software

  • Adobe Audition
  • Audacity (Free)
  • Garageband (Free)
  • Logic Pro X
  • Pro Tools
  • Reaper

Recording and Editing Tips

  • Practice with Friends and Family before you start reaching out to notable people
  • Record a track for each person on the show
  • Monitor your Levels (wear headphones)
  • Make Sure You Pushed Record
  • Take mental notes of parts of the interview you like
  • Watch your battery life
  • Be patient with guest
  • Editing takes a long time depending on how you much you care
  • Know how to import, cut, and export the correct file
  • Record WAV but Export MP3

Editing Your Show

  • Create Intro (Music: Audio Jungle, Music Bed)
  • Interruptions or false starts
  • Extra long pauses or filler words
  • Loud background noises
  • Pre-show rambling
  • Edits to your tracks and move the pieces around
  • Create new projects and record audio files
  • Import existing audio files into your project
  • Balancing Audio
  • Plugins or effects to enhance your audio
  • Edit out these common mistakes

Background Noises to be Aware Of

  • Air conditioner
  • Fans
  • Appliances
  • TV
  • Music
  • Washer Machine and Dish Washer
  • Kids
  • Cellphones
  • Pets

Getting Guests on the Show

  • Start with your Friends and Family
  • Email
  • DM
  • FB Messenger
  • Referrals (Ask people you know to make the connection)
  • In Person
  • Attending events (Art Basel, Scope, Films, Guest Lectures)
  • It helps if prospective guests know a few people you’ve had on the show already
  • Write their team or PR person
  • Contact them through their website

Where to Host your Podcast

  • Libsyn
  • Buzzsprout
  • Blubrry
  • Podbean
  • Spreaker
  • Soundcloud
  • Simplecast

Distribute your Podcast Everywhere

  • First on you Podcast Host (Libsyn, Soundcloud, etc.)
  • Apple Podcasts
  • Spotify
  • Subscribe to Android
  • iHeart Radio
  • Mixcloud
  • TuneIn
  • Stitcher
  • PodBean
  • PlayerFM
  • Google Play
  • Amazon Alexa Skills
  • New Places that Pop-Up

Marketing & Promoting Show

  • Writing good titles for your show, using good graphics, and understanding the value of networking today.
  • SEO, analytics and marketing
  • Show Notes for SEO, Links, and Sharing
  • WordPress Plugins: SEO
  • Repurpose Episode, IG and Youtube
  • Appear on other podcast
  • Seek interviews
  • Facebook, Twitter, Instagram, Pinterest, etc.
  • Feature Guests With an Audience
  • Email Lists and Newsletter
  • Pay for initial advertising: on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads and Spotify
  • Every now and again ask your social media audiences to subscribe in Apple’s Podcasts app
  • Do something big, somewhere else. Write popular book, create a song, viral video… etc. Tim Ferris, Malcom Gladwell, NORE, Charlamagne tha God, Joe Budden all leveraged their audience from other mediums.
  • Be consistent.
  • List your podcast in content discovery apps.
  • Cliffhangers: Shine Episode
  • Invite guest hosts.
  • Do live streams. (QueensFlip)
  • Reward loyal fans with exclusive content.
  • Give things away for free. (Stickers, Prints)
  • Publish a “greatest hits” episode.
  • Get controversial or Provocative
  • Brand Partnerships (Gorilla Coffee, Suffolk Arms, Timothy Roquemore, Ink48 Hotel)
  • Word of Mouth (I tell everyone about my show)

Web Hosting

  • Buy Hosting and Domain (Dreamhost or GoDaddy)
  • WordPress (Theme Forest for Themes)
  • Square Space
  • Wix

Other Podcast Tools

  • Auphonic
  • Levelator (free verson of *Auphonic)
  • DropBox or Google Drive
  • Asana, Slack, Base Camp, Trello (Project Management)
  • Mail Chimp


  • Don’t Look at the Stat in the Beginning
  • When you launch, have 10 completed episodes. 4 to publish and 6 in the reserve
  • Always have a reserve of shows, as many as earthly possible. even if you just record them and edit them latter
  • Be Consistent, Oh my God Be Consistent (The goal is to become a ritual to your audience, like every Tuesday I listen to NYS)
  • Try to record as many episodes as possible because LIFE
  • Don’t Take it Personal
  • Talk to your audience
  • Set It and Forget
  • Be yourself
  • Stay focused, you will want to quit at some point DON’T GIVE UP
  • Be early
  • Eat
  • Hygiene (Nose Hairs, Clothing, Breath)
  • Don’t Stop Experimenting: Record outside, the homeless, sounds of New York, switch up your recording style
  • Rest
  • Be present
  • Do your research
  • Test Your Gear and Review Packed Bag
  • Easy on the Drinking
  • Water
  • Be Flexible (Problem Solving)
  • Be Patient (Guests)
  • Reach Out to Anyone Mentioned in Your Show
  • Follow-up
  • Your Cover Art should be 1,400 × 1,400 pixels (maximum 3,000 × 3,000)
  • Have a press kit.
  • Have a decent summary for your podcast.
  • Listen to other podcasts.
  • Be Patient with getting Guest

Podcast Shows to Study

  • New York Said
  • TK in The AM
  • The Combat Jack Show
  • Tim Ferris
  • Drink Champs – NORE
  • This American Life
  • Serial
  • The Read – Kid Fury and Crissle
  • Design Matters with Debbie Millman
  • Joe Rogan Experience
  • Lore
  • Malcolm Gladwell – Revisionist History
  • Ear Hustle
  • 99% Invisible
  • WTF with Marc Maron
  • The Bowery Boys
  • What’s Good with Stretch and Bobbito
  • Longform
  • How I Built this – Guy Raz
  • Sleep with Me
  • 2 Dope Queens – Phoebe Robinson and Jessica Williams
  • Fresh Air – Terry Gross
  • TED Radio Hour

We would love to hear your thoughts on the episode. Leave a comment on the Apple Podcast app and don’t forget to rate the show.

This episode is sponsored by Gorilla Coffee.

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Keepers of the Culture

Reflecting and Unpacking Memories with Helixx C. Armageddon



Helixx C. Armageddon
Photography by Bob Krasner



Helixx C. Armageddon is a Performance Artist, Lyricist, Experimental Music Producer, Mother, NYC resident, 1/5 of the Anomolies and a Philosopher.

Visit: The House of Helixx

Special thanks to Gene Frankel Theatre: Intimate, storied rental space for performances & rehearsals, established in 1949.

Show Notes

We would love to hear your thoughts on the episode. Leave a comment on the Apple Podcast App and don’t forget to rate the show.

Continue Reading

Keepers of the Culture

On the Phone with Pulitzer Prize-Winning Art Critic Jerry Saltz



Portrait of Jerry Saltz by Celeste Sloman.
Portrait of Jerry Saltz by Celeste Sloman



The long awaited book “How To Be An Artist” by Jerry Saltz is here. Based off of his early Vulture essay by the same name, he wrote the work as a note to his younger self.

In this week’s episode Jerry Saltz, Senior Art Critic for New York Magazine talks with Amon Focus about being radically vulnerable, the importance of deadlines, the Pulitzer Prize and how to look at art. There are a few surprises in this interview but we don’t want to give it all away in the intro.

Just a heads up, during this conversation you may hear a little bit of phone static from time to time, it’s only for a few seconds, it’s nothing crazy, I just wanted to give you a heads up so you’re not wondering what the heck is that sound.

Listen & Enjoy!


Keep up to Date with Jerry Saltz

@JerrySaltz – Twitter

@JerrySaltz – Instagram

How to Be An Artist by Jerry Saltz

Want to Buy “How to Be An Artist” by Jerry Saltz?


New York 's art critic Jerry Saltz and his forthcoming book, How To Be An Artist (Riverhead Books, 2020).

New York ‘s art critic Jerry Saltz and his forthcoming book, How To Be An Artist (Riverhead Books, 2020).


“How to be an Artist” is a note to my younger self.


Show Notes


Importance of Deadlines

  1. I know they are bad
  2. Make a deadline
  3. Never break a deadline


Biggest Lessons thus Far:

  1. Be nice
  2. Energy-Bring it!
  3. Make an enemy of envy
  4. Don’t let rejection define you
  5. You have to listen to get the final lesson…(We can’t tell you everything)


New York Magazine art critic Jerry Saltz as Salvador Dalí, based on a photograph by Philippe Halsman. Photo-Illustration: Joe Darrow for New York Magazine.

New York Magazine art critic Jerry Saltz as Salvador Dalí, based on a photograph by Philippe Halsman. Photo-Illustration: Joe Darrow for New York Magazine.


Jerry Saltz Quotables


“…fear is the admission price to the house of creativity, to the house of art.”

“I have no choice but to get on with it.”

“Things only happen when you work.”

“Roberta is the greatest art critic alive.”

“I throw out about 99% of what I do”

“I’ve got to get back to the art world, I’m in agony.”

“I had to go through hell in the trucks to come out somehow perfect, pure, and ready for the stars.”

“I want people to know the me I think I am”

“We are mildly insane.”

“Art – the greatest abstract operating system(s) ever devised by our species.”

“Not all communication is accessible to all people”

“All art is subjective”

“No right way, no wrong way to look at art.”

“Don’t be intimidated by art”

“Deadlines come from Hell via Heaven.”

“You can learn enough from bad art as good.”

We would love to hear your thoughts on the episode. Leave a comment on the Apple Podcast App and don’t forget to rate the show.

Continue Reading

Keepers of the Culture

Celebrating the Legacy of Ralph McDaniels and Video Music Box



Uncle VJ Ralph McDaniels

In this episode we Celebrate the Legacy of Ralph McDaniels and Video Music Box. With over 35 years in the industry, Ralph sits down and shares his story with us.

Show Notes

  1. South Jamaica, Queens
  2. A South Side Kid
  3. Queens Jazz Musicians 
  4. Crack Era
  5. Chemical Warfare 
  6. War on Drugs
  7. Stop and Frisk
  8. Queens Central Library 
  9. A Cipher in Queens
  10. Sherwin Banfield
  11. Club Encore Mix
  12. Eddie Murphy 
  13. Disco Records
  14. Soul Music 
  15. Blue Ice Night Club
  16. Video Music Box
  17. Baisley Park
  18. 1990 Redman and Biz Markie Springfield Freestyle 
  19. Stretch and Bobbito
  20. Grandmast Vic
  21. Doggtime
  22. DJ Dirty Harry
  23. Lionel ‘Vid Kid’ Martin
  24. Mister Cheeks
  25. Mobb Deep
  26. WuTang – Ice cream 
  27. Shirt King Phade
  28. Jay Z
  29. Kool Red Alert 
  30. Dapper Dan
  31. LL Cool J
  32. Colosseum Mall
  33. FUBU
  34. Daymond John
  35. Karl Kani
  36. Cross Colours
  37. April Walker
  38. Diddy
  39. Hype Williams 
  40. Irv Gotti 
  41. Queens Village
  42. Mic Geronimo – Shit’s Real (It’s Real)
  43. Cash Money Click 
  44. Ja Rule 
  45. Self Destruction 
  46. KRS One Stop the Violence   
  47. Nassau Coliseum
  48. Nelson George
  49. D-Nice
  50. Overcoming Self Destruction – Docuementary
  51. MC Lyte
  52. Big Daddy Kane 
  53. Daddy-O
  54. Drake
  55. Chance the Rapper
  56. Uncle Murder
  57. Just-Ice 
  58. Wu-Tang Clan – C.R.E.A.M.
  59. Heavy D
  60. Salt-N-Pepa – Get Up Everybody
  61. Lil Wayne 
  62. “Don’t Get in the Way of you Getting the Interview”
  63. Ice-T
  64. Flip Da Script 
  65. Superstar Jay
  66. Funkmaster Flex
  67. Sway in the Morning
  68. Ebro Hot97
  69. DJ Clark Kent
  70. Chris Brown
  71. Cardi B
  72. ICP
  73. Vikki Tobak 
  74. Contact High
  75. Danny Hastings 
  76. It Ain’t Hard to Tell
  77. Nas EPK



  1. Q-Tip
  2. Belly
  3. Biggie
  4. Tribe Called Quest
  5. Leather Medallion 90s 
  6. Paid in Full
  7. Willie Burger
  8. Cappadonna 
  9. RZA
  10. Adobe After Effects
  11. Chyron 
  12. Grassvalley Wipe
  13. Tats Cru 106 and Park Ave
  14. Socrates Park 
  15. Fred “Bugsy” Buggs
  16. Imhotep Gary Byrd
  17. Hank Spann
  18. Disco fever
  19. Russel Simmons
  20. Davy DMX – One For The Treble (Originals B-Boy Dedication Video)
  21. Fat Boys
  22. Krush Groove
  23. Sheila E.
  24. Naughty by Nature 
  25. Juice (Film)
  26. Beat Street
  27. Breakin’ (Film) 
  28. 2Pac
  29. Ernest R. Dickerson
  30. Spike Lee
  31. Queen Latifah
  32. The Bomb Squad (Producers)
  33. Something for the Radio – Biz Markie
  34. Motown Philly
  35. Who Got the Props – Black Moon
  36. Tha Alkaholiks – Only When I’m Drunk 
  37. Loud Records 
  38. Gin and Juice 
  39. Yo MTV Raps
  40. Luke Ft. 2 Live Crew – I Wanna Rock
  41. New York Hot Track (Video Show)
  42. Who Is Gil Scott-Heron?
  43. Winter in America 
  44. S.O.B.’s
  45. Blue Note
  46. Crazy Sam

We would love to hear your thoughts on the episode. Leave a comment on the Apple Podcast App and don’t forget to rate the show.

Continue Reading
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