How to Podcast: Getting to Episode 100

Amon thought it would be a good idea to create a “How to Podcast” episode as a give back. This episode covers the basics, obstacles and culture of podcasting.

Interested in starting a podcast? This episode is for you.

Subscribe, Rate and leave on Comment on Apple Podcasts here: New York Said

Show Notes

Getting to Episode 100: An Informal Podcasting Class – Show Notes Episode 101 – this time it is Juan and Amon sitting down to discuss all things podcasting.
Take 3
NY Weather
What did it take to get to 100 episodes?
Press play and get some help
Shake Shack
Nino Brown Thanksgiving give-back
What is RSS?
What is a podcast host?
Social Media
Heavy lifting happens in the beginning
I listened to all the podcasts in the top 100 podcasts
Fonts are important
You want to get it right in the first time
Show Notes are really important
Pay attention to the details
It’s a marathon- Juan Quote
Rinse, Wash, & Repeat
Be careful when you start messing with your brand
Cover art can change but remember it is a brand
This American Life New Website and App
Parlez-vous American? (An article on the brand redesign of the This American Life Logo done by Erik Jarlsson)
Blue Note: 75 years of the coolest visuals in jazz | Music | The Guardian
“In advertising people have to understand what you are doing in 15 seconds.” Amon Focus
How Drunk will this get me?
Blue Note: Album Cover Art Paperback Book – October 1, 2002
So You wanna start a podcast…
B & H
First thing I do is I click the worse reviews, first. Amon Focus
Why Do you Want to Do This?
Not a lot of stamina?
You got to do more than ‘good enough’
Episode 1 starts after 5 years unless you are connected to a great network like NPR, Loud Speakers Network, Gimlet Media, Wildfire Radio….or you’ve written a New York Times Best Seller and you are starting from scratch well…
You will develop a workflow and a signature (sound) and that usually happens in 1-2 years
“Presentation is everything.” Juan Quote
You need to know what your show is about and who your audience is
NewYorkSaid’s audience is likes to hear stories about the New Yorkers and their stories
What was in that sandwich Juan?
“Time is the most important commodity you have in your life.” Amon Quote
Serial Podcast
Scarface Film
The Heisman Trophy View
The Butterfly Metaphor For Change
Giants with running head starts
Sundhe Moses Episode 90 (New York Said Episode)
Drink Champs (Podcast)
Combat Jack Show (Podcast)
2017 Year End Review with Juan Sanchez (New York Said Episode)
$150 a month
If you want to curse then you need to get familiar with the red “E”
The Keys and Reeds of Grammy award-winning artist Casey Benjamin aka DJ Stutzmcgee (New York Said Episode)
The Hearst Tower in Manhattan
Bob Mankoff of Esquire share his experiences at The New Yorker and being a Cartoonist (New York Said Episode)
Jay-Z we’d love to interview you
Solocasts (podcasts mentioned in this section about podcast formats)
Creative Pep Talk
LORE
Halftime Talks
Sleep With Me
Nonfiction Narrative Storytelling
Dirty John
Crimetown
This American Life
Serial
The majority of podcast listeners come from Apple Podcasts
No Chance Music thanks for the illest drop ever J
Beyonce uses what mic?
SHURE SM58
HEIL SOUND PR40
What is gain?
Fathead amplifiers
Zoom H5 Recorder
Panasonic Batteries
LuxPro Batteries
Anker Battery Pack
Jays Headphones
SanDisk 16G Memory Card
Lowepro DSLR Camera Bag
think Tank Camera Bag
Make sure you look like you got your ish together if you are doing mobile recordings.
Adobe Audition – This is what Amon uses for audio editing and is highly recommended
Audacity
ProTools
GarageBand Audio Editing Video
Reaper
Treat your practice guests like you would if you were interviewing Oprah
Record multi tracks
Diego talks Homelessness, K2, Evil Books, Opioids, Crack and Heroin (New York Said Episode)
Keisha “TK” Dutes shares the Secret to Podcasting, Radio and Building an Audience (New York Said Episode)
Make sure you push record.
Cey Adams talks Def Jam, Logos, Album Covers, Giving Back, Paintings and Murals (New York Said Episode)
“I can make someone sound like Martin Luther King, Jr.” Amon Quote
How much you care comes through in the edit.
Like, you know what I mean, gum sounds, long pauses, coughing, etc. – Edit that out!
What is a Wav file and how does it differ from an MP3 file?
What the heck is audio sweetening?
WAV founds are not meant to be streamed.
Exporting in a 192 kbps MP3
You need to know where to get your royalty free music because if it is top 40 you will get flagged.
Radiojungle
Musicbed
Audio teasers are good things when promoting and the audio teasers gives guests insight that it is about to be lit
How I Built This with Guy Raz (Podcast)
Auphonic (good for audio leveling)
Mental Health, Fasting, Philosophy and Spiritual Practice with Conscious
Every guest should have a project file
Getting Guest on the Show – start with your friends and family
Concise cold emails.
Website must look professional.
When you are respected to get the “no”.
Understanding connections when it comes to guests.
Alexandra Estevez on Ink + Character + Survival + Eats & Music
TAKI 183 talks the History of Graffiti Culture, Classic Cars and the Future of Street Art
The spider web
Libsyn is who we use to host our podcasting
Show Notes are very important.
Yoast SEO
It pays to be popular.
The Tim Ferriss Show
Drink Champs The Brilliant Idiots Podcast (Charlamagne)
Bill Burr Monday Morning Podcast
Be consistent.
Get provocative and controversial.
Timothy Roquemore (Shoe Collection website)
Ink48
Gorilla Coffee
Relationships matter.
What book is Amon talking about?
Word of Mouth matters
WordPress
Dropbox
Just don’t look at stats in the beginning
10 is the magic number
Juan is a good guy!
A Conversation about Podcasts, Books and Music (Juan and Amon Kicking It)
Cigars, Jumping Ramps, TAKI 183 with Juan Sanchez Juan’s First New York Said Podcast Episode
There are many New York Said episodes mentioned in this show visit www.newyorksaid.com for episodes mentioned.
1400 pixels by 1400 pixels or 3000 pixels or 3000 pixels– Cover Art
This is the giving episode

12 Basic Steps to Publishing your First Podcast Episode

Get some Microphones and an Audio Recorder
Figure out what You want to Talk About
Find a Podcast Host
Make the cover art for your show
Record an Episode
Edit the Episode
Upload the edited episode to the Podcast Host
Submit your RSS Feed (Real Simple Syndications) to Apple Podcasts
Create the Show Notes for the Episode
Publish it
Share it
Rinse, Wash, Repeat

Stuff to Think About Before You Start

This is not to discourage but there is nothing easy about podcasting.
Even the most basic of podcast take a lot of work especially if you don’t have a team to assist.
Why do you want to do this? Do you really want to do this?
Can you commit to about 2 Years? Your 1st real day of podcasting starts after 5 years. If you’re really looking for show notoriety.
Who is your audience?
What is your purpose?
What do you want your impact to be?
Why should people listen to your show?
Are you going solo, co-costed, round table?
Do you have time for this?
Are you good at problem solving?
Business or Pleasure?
Where will you record?
Do you have the personality for it?
Know that you’re competing against big money and big media
What will you talk about?
How long will each episode be?
Will it just be you?
Will you being interviewing people?
Will you have a co-host or round table style? Frequency: Will it come out, once week, twice a week, daily?
Do you have audio recording experience?
Do you know how to edit?
Will your show be indoors or outdoors?
Do you have have a extra $150 (Approx.) a month for hosting & software?
Do you know photoshop or graphics software?
Can you write?
Are you web savvy? Build a site? Customize a site? Update a site?
Are you up for being ignored a lot? Are you easily discouraged?
Do you have a space to record? Is it quiet?
Do you have decent photography skills? IG, Facebook, Twitter, & Facebook?
What is your personal life like?
Will you cuss?
Will this be in person or over Skype?
Choose a Category: Arts, Business, Comedy, Education, Games & Hobbies, Health, Music, Society & Culture, Technology

Podcast Formats

Podcast Formats Interview shows – Combat Jack, Tim Ferris
Conversational show (Round Table) – Joe Budden, NYS Year in Review
Educational shows – (Teach you something) How I Built This
Solo-casts – (Just you.) Lore, Creative Pep Talk, Half Time Talks, Hardcore History, Sleep With Me
Nonfiction Narrative Story-Telling – Serial, The Daily, Dirty John, Crimetown, This American Life

Gear

Shure SM58 Handheld Dynamic Vocal Microphone ($100) – Windscreen ($8)
Heil Sound PR 40 Dynamic Cardioid Studio Microphone ($310) – Windscreen ($13)
Sennheiser MKH-416 – Short Shotgun Interference Tube Microphone ($1,000)
Mogami Gold Studio XLR Male to XLR Female Studio Mic Cable – (6′) Feet ($45)
TRITON AUDIO FetHead In-Line Microphone Preamp ($90)
Zoom H5 Handy Recorder with Interchangeable Microphone System ($270) H6 ($350)
Panasonic Eneloop Pro Rechargeable AA Ni-MH Batteries with Charger ($27)
Anker PowerCore 10000, External Batteries ($30)
Jays a-JAYS One Professional In-Ear Earphones ($42) Tangle Free
Auray TT-6220 Telescoping Tabletop Microphone Stand ($12)
Long Arm and a Large spring clamp – Dinkum ($37) – Wimberley ($45)
Lowepro DSLR Video Fastpack 250 AW (Black) ($80)
Think Tank Photo Airport Advantage Roller Sized Carry-On (Black) ($250)
SanDisk 16GB Extreme UHS-I SDHC Memory Card ($11)

Audio Editing Software

Adobe Audition
Audacity (Free)
Garageband (Free)
Logic Pro X
Pro Tools
Reaper

Recording and Editing Tips

Practice with Friends and Family before you start reaching out to notable people
Record a track for each person on the show
Monitor your Levels (wear headphones)
Make Sure You Pushed Record
Take mental notes of parts of the interview you like
Watch your battery life
Be patient with guest
Editing takes a long time depending on how you much you care
Know how to import, cut, and export the correct file
Record WAV but Export MP3

Editing Your Show

Create Intro (Music: Audio Jungle, Music Bed)
Interruptions or false starts
Extra long pauses or filler words
Loud background noises
Pre-show rambling
Edits to your tracks and move the pieces around
Create new projects and record audio files
Import existing audio files into your project
Balancing Audio
Plugins or effects to enhance your audio
Edit out these common mistakes

Background Noises to be Aware Of

Air conditioner
Fans
Appliances
TV
Music
Washer Machine and Dish Washer
Kids
Cellphones
Pets

Getting Guests on the Show

Start with your Friends and Family
Email
DM
FB Messenger
Referrals (Ask people you know to make the connection)
In Person
Attending events (Art Basel, Scope, Films, Guest Lectures)
It helps if prospective guests know a few people you’ve had on the show already
Write their team or PR person
Contact them through their website

Where to Host your Podcast

Libsyn
Buzzsprout
Blubrry
Podbean
Spreaker
Soundcloud
Simplecast

Distribute your Podcast Everywhere

First on you Podcast Host (Libsyn, Soundcloud, etc.)
Apple Podcasts
Spotify
Subscribe to Android
iHeart Radio
Mixcloud
TuneIn
Stitcher
PodBean
PlayerFM
Google Play
Amazon Alexa Skills
New Places that Pop-Up

Marketing & Promoting Show

Writing good titles for your show, using good graphics, and understanding the value of networking today.
SEO, analytics and marketing
Show Notes for SEO, Links, and Sharing
WordPress Plugins: SEO
Repurpose Episode, IG and Youtube
Appear on other podcast
Seek interviews
Facebook, Twitter, Instagram, Pinterest, etc.
Feature Guests With an Audience
Email Lists and Newsletter
Pay for initial advertising: on Google Adwords, Reddit Ads, Facebook Ads, and Stumbleupon Ads and Spotify
Every now and again ask your social media audiences to subscribe in Apple’s Podcasts app
Do something big, somewhere else. Write popular book, create a song, viral video… etc. Tim Ferris, Malcom Gladwell, NORE, Charlamagne tha God, Joe Budden all leveraged their audience from other mediums.
Be consistent.
List your podcast in content discovery apps.
Cliffhangers: Shine Episode
Invite guest hosts.
Do live streams. (QueensFlip)
Reward loyal fans with exclusive content.
Give things away for free. (Stickers, Prints)
Publish a “greatest hits” episode.
Get controversial or Provocative
Brand Partnerships (Gorilla Coffee, Suffolk Arms, Timothy Roquemore, Ink48 Hotel)
Word of Mouth (I tell everyone about my show)

Web Hosting

Buy Hosting and Domain (Dreamhost or GoDaddy)
WordPress (Theme Forest for Themes)
Square Space
Wix

Other Podcast Tools

Auphonic
Levelator (free verson of *Auphonic)
DropBox or Google Drive
Asana, Slack, Base Camp, Trello (Project Management)
Mail Chimp

Tips

Don’t Look at the Stat in the Beginning
When you launch, have 10 completed episodes. 4 to publish and 6 in the reserve
Always have a reserve of shows, as many as earthly possible. even if you just record them and edit them latter
Be Consistent, Oh my God Be Consistent (The goal is to become a ritual to your audience, like every Tuesday I listen to NYS)
Try to record as many episodes as possible because LIFE
Don’t Take it Personal
Talk to your audience
Set It and Forget
Be yourself
Stay focused, you will want to quit at some point DON’T GIVE UP
Be early
Eat
Hygiene (Nose Hairs, Clothing, Breath)
Don’t Stop Experimenting: Record outside, the homeless, sounds of New York, switch up your recording style
Rest
Be present
Do your research
Test Your Gear and Review Packed Bag
Easy on the Drinking
Water
Be Flexible (Problem Solving)
Be Patient (Guests)
Reach Out to Anyone Mentioned in Your Show
Follow-up
Your Cover Art should be 1,400 × 1,400 pixels (maximum 3,000 × 3,000)
Have a press kit.
Have a decent summary for your podcast.
Listen to other podcasts.
Be Patient with getting Guest