Robert “ROB-O” McCallum is the founder of the causal menswear brand, Roots and Rooftops. In this episode we talk about pinnacle moments, comfort, structure, barnstorming, controlling our narrative as well as his experiences designing for Nike and Adidas.
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Roots and Rooftops is a brand that celebrates U.S. production with quality and details. Producing domestically enables us to build sustainable goods by controlling material waste.
Robert “ROB-O” McCallum is a former Nike and Adidas Designer. He began his career in the NYC streetwear industry as a graphic designer and expanded his skill set in Portland, Oregon where he designed sportswear for some of the countries top athletes. Being an Apparel Designer in the footwear industry gave Rob the unique experience to work side by side with footwear designers. One of the few things he took away from them was “Looking good equals playing good.” This approach to athletics footwear is of the few things he brings to menswear.
In somebody’s house
Comfort and Structure
Working with footwear designers
Looking good and know that you’re protected
From the Ground Up
Starting with a Story
Controlling our Narrative
Wins and Loses
Picking one fabric to be one story teller
The Roots Inside Record Cover
It Takes a Village
The highs and lows have always been fun
Selling Art on Broadway
Leaving the East Coast
Looking at Product from the Foot, Up
Growing your design aesthetic
You Better Be Good
Be Rooted but Shoot for the Stars
Put Something on your Mood Board