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New York Said

Robert “ROB-O” McCallum shares his Journey to Roots and Rooftops

A Conversation by Amon Focus

by Amon Focus
November 19, 2020
in Styles Upon Styles
Share on FacebookShare on Twitter

 

Robert “ROB-O” McCallum is the founder of the causal menswear brand, Roots and Rooftops. In this episode we talk about pinnacle moments, comfort, structure, barnstorming, controlling our narrative as well as his experiences designing for Nike and Adidas.

 

Keep up to Date with Roots and Rooftops

Official Website | Instagram | Facebook

 

Roots and Rooftops is a brand that celebrates U.S. production with quality and details. Producing domestically enables us to build sustainable goods by controlling material waste.

Photography Courtesy of Robert "ROB-O" McCallum
Photography Courtesy of Robert “ROB-O” McCallum

Robert “ROB-O” McCallum is a former Nike and Adidas Designer. He began his career in the NYC streetwear industry as a graphic designer and expanded his skill set in Portland, Oregon where he designed sportswear for some of the countries top athletes. Being an Apparel Designer in the footwear industry gave Rob the unique experience to work side by side with footwear designers. One of the few things he took away from them was “Looking good equals playing good.” This approach to athletics footwear is of the few things he brings to menswear.

 

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Photography Courtesy of Robert "ROB-O" McCallum
Photography Courtesy of Robert “ROB-O” McCallum

Show Notes

 

The launch

In somebody’s house

Comfort and Structure

Working with footwear designers

Looking good and know that you’re protected

Ripstop

From the Ground Up

Starting with a Story

Negro League Baseball

Barnstorming

Cuban Giants

Spark Something

Photography Courtesy of Robert "ROB-O" McCallum
Photography Courtesy of Robert “ROB-O” McCallum

Controlling our Narrative

Wins and Loses

Picking one fabric to be one story teller

Miskeen

The Roots Inside Record Cover

Image Courtesy of Robert "ROB-O" McCallum
Image Courtesy of Robert “ROB-O” McCallum

The Layup

The Roots T-Shirt

Diego Rivera

DKNY Wall

Jeru the Damaja

Image Courtesy of Robert "ROB-O" McCallum
Image Courtesy of Robert “ROB-O” McCallum

It Takes a Village

Resonate Upward

The highs and lows have always been fun

Selling Art on Broadway

Leaving the East Coast

Pacific Northwest

Shoe Dog: A Memoir by the Creator of Nike

Pivoting Nike

Looking at Product from the Foot, Up

Growing your design aesthetic

Photography Courtesy of Robert "ROB-O" McCallum
Designed LeBron’s Zoom graphic on Footwear and Packaging | Photography Courtesy of Robert “ROB-O” McCallum

Entering Adidas

Better Basics

You Better Be Good

Being Authentic

Set Standards

Last words

Be Rooted but Shoot for the Stars

Curious Artist

Put Something on your Mood Board

Photography Courtesy of Robert "ROB-O" McCallum
Photography Courtesy of Robert “ROB-O” McCallum

~~~
We would love to hear your thoughts on the episode. Leave a comment on the Apple Podcast App and don’t forget to rate the show.

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